The single biggest trend shaping the world of business is the dramatic rise of digital technology. No industry and no business is immune from its effects and over the next 20 years many jobs will face extinction. So far many people have been slow to embrace digital technology and adapt to this new world of digital business. In an era of accelerating change they risk an uncertain future. Avoiding Extinction in a World of Digital Business is a book for people struggling with the uncertainty of digital change. It details how technology is impacting people at work, looks at the opportunity digital technology offers to complement human abilities and provides a practical approach to using digital tools more effectively.