Mike Cullen has created the most effective PR agency in London. His client list comprises a veritable who's who from the FTSE 100, and the cream of the crop is Starwear, the world's leading sports wear manufacturer. Nathan Strauss, Chairman of Starwear, is respected throughout the business world for his straightforward ethics, and the business community is rocked when he commits suicide. So too is Chris Treiger, an analyst who has just been head-hunted by Cullen to head up a major piece of research for Starwear. Nathan's brother Jacob immediately steps in to Nathan's shoes, and it seems that the company will continue as before. However Chris realises that all is not right with either the company or the agency and his unease rapidly turns to fear when his erstwhile lover, an investigative journalist, turns up some highly damaging facts. But can he trust her? Or has the world of PR hype and its trick mirrors affected his judgement, perhaps his sanity?