Icons: Mexicana by Jim Heimann is a richly illustrated collection celebrating the bold, colourful world of vintage Mexican graphic design. Featuring everything from matchbook covers, cigarette labels, travel brochures, product packaging, calendars, bullfighting posters, and Lucha Libre wrestling artwork to pulp magazines and advertising, the book showcases the creativity and visual identity of 20th-century Mexico. More than an art collection, it offers a fascinating glimpse into Mexico's popular culture, commercial design, and everyday life through its distinctive and vibrant printed ephemera.